Smart Homes Appeal to Young and Old – eMarketer
Wireless speakers are the No. 1 smart-home technology
It isnâ€™t safe to assume smart-home devices only appeal to always-connected millennials. Early adopters of devices may commonly be young (and frequently male), but the wide variety of items that can make up a smart home mean senior internet users are just as likely to have them as their younger counterparts.
The Harris Poll found in May that while any given smart-home device had low ownership, a significant minority of respondents were interested in many of them. Wireless speaker systems were the most commonly owned, at 17%, and another 35% were interested in purchasing one. Smart thermostats, in second place, were already in 11% of respondentsâ€™ homes, with another 40% reported interest.
Consumer electronics and appliances serving many purposes can fall under the â€œsmart-home deviceâ€ rubric, and some of these appeal more to younger peopleâ€”like domestic robots. The Harris Poll found that 15% of millennial internet users had one (such as a Roomba vacuum cleaner), but just 3% of Gen X and baby boomer respondents, and 6% of seniors, said the same.
Other devices, like smart thermostats, held more appeal for older respondents: 15% of senior respondents had one, vs. 9% of millennials.
The result is a world where senior internet users are just as likely as Gen Xers, and more likely than baby boomers, to have at least one smart-home device. Millennials are a few points ahead by this measure.
Earlier research found that millennials were the biggest users of smart-home technologies, but that internet users ages 45 and older were also happy with the devicesâ€”86% siad they would recommend it to others, vs. 92% of those ages 18 to 44, for example.
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