Samsung to focus on ‘smart-living’ consumer products in – Daily Pioneer

Samsung to focus on ‘smart-living’ consumer products in 2016, to take initiative approaches to S-E Asia soon


South Korean multinational conglomerate Samsung on Thursday said that the company would focus on ‘smart-living’ consumer products in 2016 and is aiming to take initiative approaches to South-East Asia soon, said a top official here during the launch of a set of new products here.

According to the company, Samsung has continued to grow in the entire consumer electronics market, including smartphones and other ‘smart-living’ consumer electronics products. “Our focus for the year 2016 is to bring path-breaking technologies, innovative products, best-in-industry designs and products that set benchmarks in their respective categories,” said HC Hong, Samsung Electronics Southwest Asia President & CEO, while unveiling a set of latest 8 new products at Samsung Asia Forum 2016 on Thursday.

Talking about the focus area for Samsung for Southeast Asia, Hong added, “In 2016 we will take initiative approaches to Southeast Asia — to Bangladesh, Sri Lanka, Nepal and Bhutan soon.” 

The much-anticipated Samsung Forum 2016, which was held at Kuala Lumpur on February 4, almost showcased its latest new innovations, focusing at a ‘smarter tomorrow’ with a range of smart-living and category re-defining product portfolio and ranging from smartphones to visual and digital appliances.

With two manufacturing plants and four R&D facilities that employ close to 45,000 people, Southwest Asia is one of the biggest R&D hubs and a key region for Samsung. In 2015, Southwest Asia saw the launch of some of the most iconic products – from the flagship Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ and Galaxy Note5 in the Smartphone segment to the SUHD TVs in consumer electronics.

The conglomerate’s slogan — ‘Make for India’ — will continue to be a strong focus area for Samsung Southwest Asia. “With 2 manufacturing plants and 4 R&D facilities that employ close to 45,000 people, Southwest Asia is one of the biggest R&D hubs and a key region for Samsung,” he added.

Samsung also announced the launch of Galaxy smartphones A-series 2016-editions in the Forum. The company said the price of Samsung Galaxy A5 would be available at Rs 29,400, while the Samsung A7 is priced at Rs 33,400. “Both the new edition smartphones will be marketed through Snapdeal as well retail stores starting February 15. Samsung has also partnered with Airtel to offer consumers up to 30GB free data for 6 months,” said the chief of Samsung Electronics Southwest Asia at the forum.

On global leadership point of view, he added, “We have absolutely leadership in 4G devices and have 60 per cent market share globally. We have recently started SUHD TV and want to be Number One position in the market as well.”

Besides smartphones, the Korean tech major also unveiled other new products such as a range of SUHD TVs with smarter technology and superior video quality, smart appliances including 5-in-1 convertible refrigerator, AddWash washing machines and HOTBLAST Microwave Ovens. The company also introduced a new range of air-conditioners with higher energy savings and improved durability.

 At the same time, the company also announced its Galaxy unpacked event which is scheduled to be held on February 21 in Barcelona. The company said it would announce a range of new products including its new Galaxy-S range flagship products at the high-profile event there.


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