Startup of the Week: JStar
In this series, we visitÂ Denver-metro, Boulder and Rocky Mountain regionÂ startups. Contact firstname.lastname@example.org to be considered.
Smart homes are already here.Â Wireless connected devices can operate everything from window shades to climate control, from lighting to music. But unifiedÂ systems are often expensive, complicated and operational only viaÂ a control center or tablet.
Josh straddles the boundaries between voice control, smart homes and artificial intelligence. ItÂ helps clients streamline their wireless connected home devices on a unified â€” and intelligent â€” platform, powered by voice.
But according to Capecelatro, â€œThe best UI,Â user interface, is no UI.â€
For those who donâ€™t understand technology or have physical limitations, a voice control function can eliminate the need for interaction with a device.
By now, youÂ may beÂ thinking that Josh soundsÂ similar to anotherÂ popular home automation system, the Alexa-powered Amazon Echo. TheÂ one major difference? Artificial intelligence.
Gill is a tech veteran and the entrepreneurÂ behind software publishing company Quark Software Inc.
After selling Quark, Gill took to coding for fun. He has spent the past four years buildingÂ what would become Josh.aiâ€™s programming language.
JStarâ€™s short-term goal is to ship out about 100 systems that work. The long-term goal is a bit more lofty.
â€œWe want to build a smart AI that can grow with you, learn from you, interact with you,â€ Capecelatro said. â€œTechnology in general is becoming more intuitive, more human-like.â€
CapecelatroÂ compared Josh to the film, â€œHer,â€Â minus the falling in love part.
Speaking of sci-fi, Gill is a big fan. He said he likes the 1972 novel, â€œWhen Harlie Was One,â€ and â€œ2001 Space Odyssey.â€ Want Josh to open the garage? Ask it to open the pod bay doors.
For now, Josh is a high-end product. Pricing varies because homeowners work with an integrator who installs Josh for them. They can have hundreds of devices connected on the one platform.
Josh has beenÂ installed in about two dozen homes â€” mostly large homes and second homes â€” in markets like the Hamptons and Aspen.
â€œIf you think about the first customers who bought the Tesla, they tend to be the same people who are buying Josh systems,â€ Capecelatro explained.
And similarly to Elon Muskâ€™s vision, JStar wants to start low-volume, with complicated projects at a higher price point. Eventually, they envision a higher volume of simpler installations, at a reduced cost.
JStar would like to see Josh in every home, living on your smartphone, in your earpiece, really anywhere there is a speaker. They would like to see Josh help users with any day-to-day, nonphysical task.
JStar has been beta testing Josh.ai for about a year. They beganÂ shipping pre-orders this week.
Co-founders: Alex Capecelatro, Tim Gill
Industry: Artificial intelligence, internet of things
Incorporated: March 2015
Funding: Private, undisclosed
Offices: Denver, Los Angeles
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