Is This Amazon’s New Plot to Undercut Google in Home Automation? – Market Realist

Home automation systems

A recent US (SPY) patent application by Amazon (AMZN) offers a glimpse at how the company is planning to undercut Alphabet’s (GOOGL) Google in the competition for market control of connected home systems.

Is This Amazon’s New Plot to Undercut Google in Home Automation?

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The above graph shows the size of the market for home automation systems.

Gaze-assisted controls

In a recent patent application, Amazon has discussed gaze-assisted object recognition technology. The technology could allow users to operate connected objects in their homes, offices, or cars by simply looking at them. Think about unlocking a door or turning on a television set simply by looking at them. You could also use the technology to extract information such as details about a book or people working in an organization.

Amazon envisions its gaze-assisted object recognition technology being built into glasses. It could be a device like Google’s Google Glass or Snap’s (SNAP) SnapChat Spectacles. The person wearing the glasses can operate lights in a room or play music by looking, speaking a command, or making a gesture.

Rivals have a new problem

Amazon’s gaze-assisted object recognition technology could wreak havoc for competitors such as Google and Apple (AAPL). These competitors are still struggling to catch up with Amazon’s home automation systems market. Now Amazon is plotting a move that could cause them to fall further behind.

Google sells an Echo rival called Google Home, while Apple is rumored to be developing its own version of Echo.

A gaze-assisted object recognition device would radically change how people interact with connected devices around them.


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