Cube26 Launches Smart Bulb at Rs. 1499, Eyes Indian Home Automation Market – NDTV

Indian startup Cube26 on launched a smart bulb which can be controlled using a mobile phone application.

Priced
at Rs. 1,499, the smart bulb Iota Lite has a lifespan of 15,000 hours
and offers users the choice of 16 million colours. It is rated at 7W and
offers 500 lumens of brightness.

“The IOTA Lite marks our entry
into the IoT segment in India and we believe lighting is integral to the
smart home concept. With the launch of IOTA Lite, we intend to
transform the lighting experience of Indian smartphone users,” Cube26
co-founder and CEO Saurav Kumar told reporters in New Delhi.

IoT
is a network of inter-connected devices like smartphones, tablets,
connected vehicles and appliances and harnesses relevant information
from massive amounts of data collected from these devices.

For
instance, with IoT, street lights will automatically switch off when
they sense no traffic on the roads and consequently save power.

The Tiger Global-backed company will sell the smart bulb through e-commerce firm Flipkart from November 6.

“The
home automation segment is growing and is estimated to grow to $40
billion (roughly Rs. 2,63,011 crores) by 2020. Smart lighting, as part of this, is expected to be
about $10 billion (roughly Rs. 65,770 crores), which in itself is a huge opportunity,” Flipkart Head
of Consumer Electronics Adarsh Menon said.

Flipkart sees a huge opportunity in the home automation space and are bringing in interesting products for consumers, he added.

One of the interesting feature of the bulb is a call/ SMS alert.

“The
Iota Lite blinks in a certain colour for an incoming call. This feature
is beneficial when the user is around high noise area or when the
smartphone is on silent mode,” Kumar said.

Cube26, whose software
is installed on more than five million smartphones with features like
Blink to Capture and Look Away to Pause, has raised Rs. 50 crores in
seed funding from Tiger Global and Flipkart.

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