Anker launches sister brand for home automation – TechCrunch
Smartphone accessory brand Anker is mostly known for its battery packs, chargers and other popular gizmos for gadget fans. In addition to its tech-on-the-go brand, it todayÂ announces the launch of Eufy, a new brand for a line of products aimed to make your home life a bit more high-tech.
One of the companyâ€™s inaugural products isÂ RoboVac 20, a curiously namedÂ intelligent light switch. Just kidding â€” itâ€™s a $300 robotic vacuum cleaner following in the recently vacuumed footsteps of Roombaâ€™s success story. It includes much of the features youâ€™d expect: self-docking, automatic charging and it can saunter nonchalantly around the house to clean up your mess.
Crashing into a new market vertical
Anker has done well gobbling up a huge market share in the incredibly competitive mobile phone accessory space in an impressively short amount of time, largely through aggressive pricing and a strong marketing strategy. Ankerâ€™s products havenâ€™t always provedÂ completely reliable, but it has made up for any foibles with excellent, no-questions-asked customer service. The strategies that worked in the mobile accessory space donâ€™t automatically replicate effectively for home automation, but competitors would be right to worry.
The company is also launching smart reading lightsÂ ($40-$55, depending on size), humidifiersÂ ($60)Â and is planning to launch a raft of other products in the near future. Like its parent brand, Eufy cuts out the middle man, selling via Amazon and direct from its own website.
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