Advice from Expert: Builders Don’t Want DIY Home Automation – CEPro
Quigley, who is principal technical product manager of Alexa Whole Home at Amazon, attended the conference because â€œAmazon cares about the channel.â€
As he tells it, integrators serve the most discriminating clients and only the pros can ensure a stellar experience around voice control and the smart home — the likes of which generate buzz in the most important social circles.
“These are the experiences people talk about,” Quigley says.
At the same time, Quigley says heâ€™s hearing from production builders who want â€œsmall, medium and largeâ€ smart-home options for their new communities.
This is when Costello butted in, saying DIY home-automation â€œisnâ€™t useful for us.â€
He likens it to â€œputting a Crate & Barrel couch in a new home.â€
Instead, he says, â€œWe need things that you canâ€™t do in an old home. Our mission is to sell new homes.â€
So Costello suggests, instead of pitching something like Amazon Alexa packages,Â pitch a package that includes microphones embedded in the walls.
â€œConceptualize the building from the ground up,â€ he suggests. “Make a new home such an obvious choice” versus a used home.
One thing builders are looking for these days is a “Wi-Fi” certified home, whatever that means. They want assurances that wireless works all over, Costello says, “because people don’t blame anything on Wi-Fi, they blame it on products.”
And when representatives from a homebuilding company do come to you with requests for good/better/best?
â€œThatâ€™s purchasing talking,â€ Costello says, â€œnot the â€˜builder.â€™â€
And there was this on-stage exchange:
Julie: Own the VUI (voice user interface), own the home?
Quigley: I don’t think so
Costello [doing his best Trojan horse impression]: Says the big wooden horse.
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